THE ATLAS HEART is a website created by a world traveler named Mimi. She posts
articles about her many encounters with different places and people. One such
article is about an article of clothing, more specifically footwear, that she
has worn around the world. 

Tieks is the name of the ballet flats. Someone might think it is strange for a person who relies on walking to wear flats. She
points out the many advantages of this article of clothing which includes the
ability to fold for easy packing.  

There are pictures of Mimi wearing the ballet flats at different locations around the
world. They show how comfortable the flats are and how they accent her attire.  

The purpose of the post was to justify the cost for new buyers. Available through
their online store, Boutiek, the flats
retail for between $185 and $305. That seems like a large sum for a pair of
non-traditional footwear. Mimi points out that her pair has lasted six years
which is a long time for a person who gets great usage from all her clothing.
Durability overrules cost. 

An interesting fact about Tieks is the CEO of the firm,
a man named Kfir Gavrieli. He is a dedicated entrepreneur who has taken an
enterprise that sells ballet flats and transformed it into a dynamic force
selling its product solely on the internet. 

One of his business principles is the idea of looking at each venture from a new
perspective. Shoes have been sold in a certain manner for decades. The idea of
selling ballet flats online appears to be one that would not work. Kfir
Gavrieli turned the shoe market upside down with this new business approach.  

Mimi verifies this approach with her article about the how the flats are well worth
the cost. Her cost analysis verifies the work of Gavrieli and his team at
Tieks. 

Read this article for additional information. 

More about Tieks on https://tieks.com/