Alejandro Betancourt López described his plans for 2022 in one sentence. “Building projects, make them successful, make them to be sustainable and try to find new challenges constantly,” he said when asked what he was focused on that year.

“My main drive is to try to support the right ideas and prove that I wasn’t wrong on the right ideas I’m supporting,” he said in the same interview.

Alejandro Betancourt López’s Goal: Make Them Successful

Uber acquired a 30% stake in Auro, the Spanish private-hire company that lists him as a founding member, for €220 million on Feb. 28, 2025, according to MarketScreener. Back in 2020 he had said Auro could “grow around Europe, and we could challenge the big players” if it did well in Spain.

Playtomic, which he backed as a founding partner according to his résumé, closed a €65 million financing in March 2025 that combined new equity with a bank loan from Santander, according to El Referente. Félix Ruiz’s Match Invest co-led it. By then the app connected some 1.5 million monthly players with thousands of clubs across more than 60 countries, a network that grew from the booking tool Alejandro Betancourt López backed in its first years.

Make Them Sustainable

He uses “sustainable” to mean durable over many years. Hawkers, the eyewear group he chairs, booked €55 million in revenue for 2023 and was forecasting roughly €65 million for 2024, according to Alicante Plaza. It had positive EBITDA in 2023 and was building warehouses in Germany, the Netherlands, Italy and Greece to speed up European deliveries.

Fashion brands struggle to last, he has said. “In Hawkers, for example, you have to convince everybody, all the market, everybody in the market, to buy a pair of sunglasses every day,” he said in another interview.

“Success, it is something that never ends,” he said in the same 2022 interview. “It’s a never ending race. That’s what makes life interesting.”

Find New Challenges

Alejandro Betancourt said in a later interview that his family office is moving further into artificial intelligence and robotics, alongside an AI investment he made years before the field drew mass attention.

Playtomic said its 2025 round would speed its growth in the United States and Europe, El Referente reported, while Alejandro Betancourt López’s Hawkers continued its push into retail with new stores in Mexico and Spain.