Michael Polk’s Innovative Marketing Approach at Unilever
Michael Polk served as president of Unilever United States, where he championed innovation over mere invention. His approach was rooted in creating “dislocating ideas” that disrupt market norms. Polk emphasized that successful marketing campaigns redefine category standards rather than simply introducing new products. Leading brands like Dove and Axe, Michael Polk showcased how Unilever’s […]