In today’s digital landscape, where social media platforms dominate communication, Ella Robertson
McKay, managing director of One Young World, offers a refreshing take on the essence of meaningful activism. She
emphasizes the need for tangible actions over superficial gestures, often
referred to as “slacktivism.” 

Ella Robertson argues that while sharing posts on social media can raise awareness, it
frequently creates a false sense of accomplishment. “When you share a post
on Instagram, you get a dopamine hit from the likes and comments. But, in
reality, all you’ve done is put pixels out into the ether,” she explained.
Ella Robertson suggests that the time spent on social media could be
better utilized engaging in real-world activities that drive change. 

According to a study published in the McMaster Undergraduate Journal of Social Psychology,
while many millennials understand that online activism is the least effective
method for enacting change, it remains the most common form of engagement. This
is often driven by a desire for social approval rather than the pursuit of
lasting impact. Ella Robertson McKay underscores the importance of bridging
divides by engaging with people who hold differing viewpoints, rather than
solely aligning with like-minded individuals. 

Moreover, Ella Robertson stresses the significance of diversity and inclusion in activist
movements. “I think: Build community. Look around. Who is not in the room?
Who could we invite into the room?” she said. For her, movements that fail
to include individuals of varying races, genders, and nationalities will not be
robust or effective. 

She also cautions activists to be mindful of their tactics. Referencing environmental protesters
who have resorted to extreme measures, Robertson McKay noted, “Disruption
has a role to play, but movements need to be judicious about when to use it. Alienating
potential allies by being annoying or egocentric does not serve the mission.” 

In summary, Ella Robertson McKay calls for a balanced approach to activism, one that emphasizes
real-world action, inclusive dialogue, and thoughtful disruption. By following
these principles, she believes that movements can achieve more meaningful and lasting
change. Refer to this article to learn more. 

More about Ella Robertson on https://www.oneyoungworld.com/speaker/ella-robertson-mckay